Fitness clubs are finding fresh, new clientele to market to — seniors! The baby-boomer generation is not only growing in numbers, but many are being offered free gym memberships through their supplemental medicare insurance. Marketing-savvy gyms are ready to get on the list of available clubs!
Participating fitness clubs partner with the Silver Sneakers fitness program, and offer senior-specific classes. Providing memberships to seniors makes it extra-imperative that fitness clubs become fully ADA-compliant by the upcoming March 15, 2012 deadline. You wouldn’t want to woo a population into your club, and then have it inaccessible for them.
Please comment about your experience marketing to seniors (Security People Inc. is an international supplier of ADA-compliant locks and lockers.)
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