Free gym memberships to seniors

Fitness clubs are finding fresh, new clientele to market to — seniors! The baby-boomer generation is not only growing in numbers, but many are being offered free gym memberships through their supplemental medicare insurance. Marketing-savvy gyms are ready to get on the list of available clubs!

Participating fitness clubs partner with the Silver Sneakers fitness program, and offer senior-specific classes. Providing memberships to seniors makes it extra-imperative that fitness clubs become fully ADA-compliant by the upcoming March 15, 2012 deadline.  You wouldn’t want to woo a population into your club, and then have it inaccessible for them.

Please comment about your experience marketing to seniors (Security People Inc. is an international supplier of ADA-compliant locks and lockers.)

A “Silver Sneakers” senior class at a 24-hour fitness club in Northern California.

A senior-specific fitness class.

Seniors stretch their backs during a “Silver Sneakers” class at a 24-Hour Fitness club in Northern California.

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About Digilock

Digilock® is the global leader in electronic locker locks, cabinet locks and office furniture locks that use patented keypad and RFID technology. Digilock’s locks and lockers for health and fitness clubs, athletic locker rooms, schools, colleges and universities, hotels, spas and office environments are high-performance, turnkey security solutions.
This entry was posted in ADA-compliance, Digilock, fitness facility, fitness industry, gyms for seniors, Keypad and RFID Locks, Lockers and tagged , , , , , . Bookmark the permalink.

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