Fitness clubs are finding a fresh new clientele to market to — seniors! The baby-boomer generation is not only growing in numbers, but many are being offered free gym memberships through their supplemental medicare insurance. Marketing savvy gyms are being sure to get on the list of available clubs!
Participating fitness clubs partner with the Silver Sneakers fitness program, and offer senior specific classes. Marketing to seniors makes it extra imperative that fitness clubs become fully ADA-compliant by the upcoming March 15, 2012 deadline. Wouldn’t want to woo a population into your club, and have it inaccessible to them.
Please comment about your experience marketing to seniors? (Security People Inc. is an int’l supplier of ADA-accessible locks and lockers.)
A "Silver Sneakers" senior class at a 24-hour fitness club in Northern California.
A senior specific fitness class.
Seniors stretch their backs during a Silver Sneakers class at a 24-Hour Fitness club in Northern California.
